Secrets To An Award-Winning Submission

Michelle Crutcher Coaching • April 14, 2024
Hands Raised in the Air, Holding a Gold Trophy — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW

Discover the secrets to creating an award-winning submission that captures hearts, minds, and wins awards.


Winning awards can be a game-changer for your business, providing invaluable recognition, validation, and credibility in your industry or community.


Beyond mere accolades, awards can open doors to new opportunities, attract customers and clients, and elevate your brand’s reputation.


Whether you’re a seasoned entrepreneur or a budding start-up, being able to write an award-winning submission is a valuable skill that sets you apart from the competition and positions your business for long-term success.



Here are seven simple steps to writing your award-winning submission.

Step One: Start With Your Why

Showcase the key accomplishments of your business that demonstrate excellence and innovation.



Provide specific examples of challenges your business has overcome and the strategies you’ve implemented to achieve success. Whether it’s significant revenue growth, ground-breaking product development, or impactful social initiatives, be sure to quantify your achievements where possible. This will help to reinforce why your business deserves recognition.

Step Two: Highlight Your Achievements

Showcase the key accomplishments of your business that demonstrate excellence and innovation.



Provide specific examples of challenges your business has overcome and the strategies you’ve implemented to achieve success. Whether it’s significant revenue growth, ground-breaking product development, or impactful social initiatives, be sure to quantify your achievements where possible. This will help to reinforce why your business deserves recognition.

Step Three: Share Your Personal Story

Connect on a human level by sharing the personal journey behind your success. Illustrate the passion, dedication, and resilience driving your entrepreneurial journey.


Highlight pivotal moments, challenges you’ve overcome, and lessons learned along the way. Include the importance of your team members and convey the values that guide your business’s mission.


By weaving your personal story into your award-winning submission, you create a compelling narrative that resonates with the judges and makes your submission memorable.

Step Four: Showcase Your Community Impact

Demonstrate the positive impact that your business has had on your community.


Share stories of how you’ve made a difference in the lives of individuals or businesses. Whether it’s through volunteer work, charitable donations, or sustainability initiatives, showcase your commitment to giving back and creating a lasting, positive impact beyond your bottom line.

Step Five: Provide Supporting Evidence

Back up your claims and assertions with concrete evidence and testimonials. Include customer reviews, client testimonials, case studies, and endorsements that validate the effectiveness and value of your products and services. By providing supporting evidence, you boost the credibility of your submission and provide judges with tangible proof of your business’s excellence and impact.

Step Six: Be Concise and Engaging

Write your submission with clarity, conciseness, and readability in mind. Organize your content in a structured and logical manner, using headings, bullet points, and concise paragraphs to enhance readability. Use engaging language and storytelling techniques to captivate the judges’ attention and keep them invested in your submission from start to finish.

Step Seven: Proofread and Revise Before Sending

Before hitting that submit button on your award-winning submission, thoroughly proofread, and revise your submission to ensure accuracy, clarity, and professionalism. Check for spelling and grammar errors, consistency in formatting, and adherence to any specific guidelines or requirements from the awarding organization.


Take the time to review each section of your submission, making any necessary revisions or improvements to strengthen your overall presentation.


A polished and error-free submission reflects positively on your business’s professionalism and attention to detail, enhancing your chances of success.


Remember, an award-winning submission is more than just a list of your achievements. It’s about sharing your story, so it resonates and stands out to the reader.


Take this opportunity to showcase your passion, dedication, and innovation that defines what your business is about.


Sending you heartfelt wishes for success! May your submission shine brightly and resonate deeply.


Download Your Free Checklist for An Award-Winning Submissions


Click here to get your


Take this opportunity to showcase your passion, dedication, and innovation that defines what your business is about.


Sending you heartfelt wishes for success! May your submission shine brightly and resonate deeply.

Download Your Free Checklist for Award-Winning Submissions


Click here to get your https://michellecrutcher.myflodesk.com/awardwinning free checklist and start crafting your next award-winning submission today!


Subscribe to my weekly newsletter for more business growth tips and strategies to elevate your business.

Two People Work Together at a Whiteboard — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching April 17, 2026
Business planning for new coaches and consultants is often an overlooked step, but it’s one of the most important. Imagine setting off on a road trip without a map. You might eventually get somewhere, but you’re more likely to make wrong turns, lose time, and get frustrated along the way. A well-thought-out business p
A Group Of Five Diverse Women Sit — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching April 15, 2026
Traditional networking is dead. For women who lead, the future is not about business cards: it is about aligned community and finding the circle that sustains your ambition.
A Professional Woman Sits at a Desk — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching March 30, 2026
You’ve spent decades solving hard problems, leading teams, and delivering results. But when someone asks what you can offer the market — you go blank. Here’s why that happens, and the simple expertise audit that changes everything.
A Split Screen Contrasting A Chaotic — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching March 20, 2026
Are you actually building a business, or jut an expensive hobby? here is how to stop being the “unpaid employee” in your own company and start being the CEO your revenue needs.
Two Figures Stand On Separate Wooden Blocks — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching February 23, 2026
Your corporate salary isn’t the thing holding you back from entrepreneurship—it’s actually your greatest asset. Discover the “Don’t Quit Yet” mindset and a month-by-month roadmap to using your 9-to-5 as seed funding for your coaching or online education business.
A Woman Gazes Out A Window, Holding Glasses — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching January 7, 2026
Things at work have not changed, yet everything feels different. Meetings feel heavier, decisions require more energy, and the career that once fit now feels slightly off. The Corporate Detox Phase is the moment many women begin questioning their career — not because they are failing, but because they are ready for wha
A Woman With Blonde Hair — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching December 12, 2025
Struggling with menopause brain fog can feel overwhelming, especially when you’re trying to lead, work, and stay productive. In this post, I share my personal experience of losing focus, navigating hormonal changes, and rebuilding my business in a way that supports my energy and wellbeing.
Woman Holding A Small Fan, Looking Thoughtful — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching December 12, 2025
Hormonal transitions can disrupt focus, energy, and emotional balance, making everyday work tasks feel heavier than usual. In this post, I share practical strategies, mindset shifts, and personal insights that helped me work smarter instead of pushing through burnout. If you are navigating unpredictable energy or menta
A Businesswoman Is Smiling And Speaking — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching November 15, 2025
Coaching and online education for corporate women is a promising career move, addressing exhaustion from pressure and politics.
Excited Woman In A Red Shirt Raises Her Arms — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW
By Michelle Crutcher Coaching November 8, 2025
Getting your first 10 paying clients fast isn’t about luck or a perfect website — it’s about clarity, confidence, and connection. In this post, I share 10 simple, proven steps to attract clients and grow your coaching business with ease.
Show More