Take The ‘ICK’ Out Of Selling

Michelle Crutcher Coaching • July 15, 2024
A Couple Smiles While Talking To Estate Agent — Michelle Crutcher Business Coaching & Consulting in The Entrance North, NSW

Take the “ick” out of selling and watch your business thrive. Many people feel uncomfortable with selling, but it doesn’t have to be that way. By shifting your mindset and approach, you can take the “ick” out of selling and turn it into an enjoyable part of your business. Here’s how you can transform your sales approach and connect with your clients authentically.

Shift Your Mindset

Take the “ick” out of selling by changing how you view it. Instead of seeing sales as a pushy task, view it as an opportunity to help and support. When you believe in the value of your offering, selling becomes a service, not a chore.

Build Genuine Relationships

People buy from those they trust. Focus on building genuine relationships to take the “ick” out of selling. Understand your clients’ needs and aspirations. Show empathy and sincerity. When clients feel understood, they trust and value your offerings.

Provide Value First

One of the best ways to take the “ick” out of selling is to provide value before making an offer. Share your expertise through free resources like blog posts, masterclasses, and webinars. Providing value upfront demonstrates your expertise and builds trust. This makes the selling process feel more natural.

Be Authentic

Authenticity is key to taking the “ick” out of selling. Be yourself and let your personality shine. Don’t try to be someone you’re not. Clients can sense when you’re genuine, and they respond positively when they feel a real connection. Share your stories, your why, and your passion.


Focus on Solutions, Not Sales


Take the “ick” out of selling by focusing on offering solutions rather than making a sale. Think, “How can this product help my client?” When you solve problems, you naturally position your offerings as valuable. This approach feels better for you and resonates with your clients.

Embrace Rejection as Part of the Process

Rejection is natural in sales. Embracing it can help take the “ick” out of selling. Not every offer is a fit for every client, and that’s okay. Use rejection as an opportunity to learn. Each “no” brings you closer to a “yes” with someone who needs and values what you offer.

Celebrate Your Successes

Remember to celebrate your successes, no matter how small. Each sale, connection, and positive interaction is a step forward. Celebrating these wins helps you stay motivated and reinforces the positive aspects of selling.



By shifting your mindset, building genuine relationships, providing value, being authentic, focusing on solutions, embracing rejection, and celebrating successes, you can take the “ick” out of selling. Selling becomes less about pressure and more about connection, service, and impact.


Taking the “ick” out of selling is all about changing your perspective and approach. By focusing on authenticity, value, and genuine connection, you can turn selling into a positive and rewarding part of your business. Let’s make sales enjoyable and impactful together!

Struggling With Your Sales Approach?

Book a free strategy call with me to discuss how we can help you sell with confidence and get more clients saying ‘YES’. Book a FREE no-obligation strategy call here today!


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